Even though images might be tagged as having public rights, Google cannot guarantee that every license is valid. One warning, though once you find an image you want to use, make sure to check the source and confirm the public license is valid. Usually, there are images labeled for reuse, labeled for reuse with. Make sure you get the images that have no copyright issues. To find a publicly available image on Google, you need to select ‘Advanced Image search’ to the right of the search box, and then select the type of rights you want to find under ‘usage rights.’ You can choose among “not filtered by license,” “labeled for reuse,” “labeled for commercial reuse,” “labeled for reuse with modification,” or “labeled for commercial reuse with modification.” Although Google’s labels are handy, it may have been better if Google had used Creative Commons terminology such as “attribution,” “non-commercial,” “share-alike” and other terms however, this is still a handy feature and Google’s terms are fairly self-explanatory. Image usage rights should be considered a priority. Creative Commons licenses, which typically allow free use, can come with some restrictions such as requiring attribution to the photographer, permission (or not) to alter the photo to suit your needs, and prohibitions for using the work on a commercial Website.
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